PATA Launches Cambodia Travel Match (CTM) 2026 Mini-Series

PATA Launches Cambodia Travel Match (CTM) 2026 Mini-Series

Phnom Penh, Cambodia — 22 March 2026 ៖The PATA Cambodia Chapter is proud to officially announce the launch of the Cambodia Travel Match (CTM) 2026 Mini-Series, a strategic, year-round destination marketing campaign under the theme “Cambodia to the World.”

The campaign will officially commence with its first 6-night / 7-day edition from 27 March to 2 April 2026, welcoming international hosted buyers to experience Cambodia’s three key tourism destinations: Phnom Penh, Sihanoukville, and Siem Reap.

A Structured National Campaign for Global Market Engagement

The CTM 2026 Mini-Series is designed as a continuous destination marketing and inbound trade activation platform, positioning Cambodia as a competitive and diversified destination in the global tourism marketplace.

Unlike conventional one-off trade events, CTM operates as a monthly series of curated tourism trade programs, integrating destination immersion, structured business matching, and cross-sector collaboration throughout the year.

Official Launch Edition – March 2026

The inaugural edition will host 40 international buyers from Indonesia, Malaysia, and Singapore, representing key ASEAN outbound markets.

The program will feature structured Top-Table Business Matching Sessions across three major destinations:

• 28 March 2026 — Phnom Penh
  Venue: Cambodiana Hotel
• 30 March 2026 — Sihanoukville
  Venue: Arjuna Solitaire Hotel
• 01 April 2026 — Siem Reap
  Venue: Amatak Boutique Resort

These sessions will connect international buyers directly with Cambodian tourism suppliers through pre-scheduled, results-driven B2B meetings, ensuring efficient engagement and measurable commercial outcomes.

Building on a Proven Legacy Since 2011

The Cambodia Travel Match platform is built on a strong foundation. Since 2011, the PATA Cambodia Chapter has consistently organized international tourism business matching initiatives to promote Cambodia globally.

However, CTM 2026 represents a significant evolution—transforming the platform into:

• A monthly, year-round destination marketing campaign
• A larger-scale international buyer engagement platform
• A strategically aligned national tourism initiative

This transformation positions CTM as Cambodia’s most comprehensive and sustained destination marketing platform to date.

A Unified Public–Private Partnership

The CTM 2026 Mini-Series is implemented through strong collaboration between:

• Ministry of Tourism, Kingdom of Cambodia
• Cambodia Tourism Federation (CTF)
• PATA Cambodia Chapter (Lead Organizer)

This unified approach ensures alignment with national tourism priorities while enabling private-sector participation, international market access, and coordinated industry growth.

 DRIVING CAMBODIA TO THE GLOBAL STAGE

CTM 2026 represents Cambodia’s proactive response to a rapidly evolving global tourism landscape—moving beyond traditional promotion toward structured, data-driven, and sustained market engagement.

By directly connecting international buyers with Cambodian tourism businesses, the platform is designed to:

• Strengthen Cambodia’s competitive position within ASEAN
• Diversify international source markets
• Empower SMEs and regional tourism operators
• Convert business engagement into long-term partnerships

Through this initiative, Cambodia is not only showcasing its destinations—but strategically positioning itself as a dynamic, connected, and globally competitive tourism economy.

Official Statement

Dr. Thourn Sinan
Chairman, PATA Cambodia Chapter

“CTM 2026 is more than an event—it is a national platform that connects Cambodia to the world in a structured, consistent, and measurable way. Through this campaign, we are not only promoting destinations, but building long-term partnerships and strengthening Cambodia’s global tourism competitiveness.”

🔔 FINAL CALL TO INDUSTRY

With only 6 days remaining before the official launch, the PATA Cambodia Chapter calls upon all tourism stakeholders to be part of this national movement.

Industry partners are invited to participate as:

• Sellers
• Sponsors
• Strategic partners
• Industry collaborators

CTM 2026 is not just an event—it is Cambodia’s unified platform to connect with the world.

About PATA Cambodia Chapter

The PATA Cambodia Chapter is a leading tourism organization dedicated to promoting Cambodia as a premier global destination through industry collaboration, market development, and international engagement initiatives.

LET’S CONTACT US!

PATA Cambodia Chapter